Loading
Fourteen capabilities across four groups — orchestration, discovery, assurance and platform — sharing one product-data spine and one governance model. This page is the honest catalogue: what each feature does and what it earns you.
Two things: the spine and the gates. Every feature reads one authoritative copy of your product data instead of keeping its own, and every AI action runs under governance — evidence attached, high-risk actions human-approved, outcomes logged. Features compound instead of drifting apart.
A point tool optimises its own corner and bills you forever for the copy of your data it keeps. BlueGreen features are designed the opposite way: the multi-tenant architecture keeps one data spine authoritative, Commerce Command orchestrates the work, and the Command Centre gives your team the operating picture. Add a feature and it inherits everything — the data, the approvals, the audit trail.
Continuous synchronisation of products, variants, media, pricing and inventory across Shopify, WooCommerce, BigCommerce, marketplaces and headless storefronts.
What it earns youYour channels stop drifting: one authoritative product-data spine feeds every surface, and corrections apply everywhere at once instead of app-by-app.
Define what counts as high-risk — price changes over a threshold, bulk edits above a SKU count, refunds, anything touching customer data — and route those actions to named humans.
What it earns youAutomation your finance team and security review can sign off on, because nothing high-risk ships without a person attached to the decision.
AI drafts customer replies with full order, product and policy context; agents review, personalise and send.
What it earns youRoutine tickets close in a fraction of the handle time while the tricky ones still get a human who now has the context pre-assembled.
Compose triggers, AI steps and approval gates into reusable workflows — catalogue updates, content pipelines, price watches, alerting.
What it earns youYour operating rules become explicit, versioned software instead of tribal knowledge in someone’s head and browser tabs.
Search that understands intent — “warm jacket for alpine camping” finds insulated shells without exact keyword matches — grounded strictly in your live catalogue.
What it earns youShoppers find the right product on the first try, and zero-result queries become a content to-do list instead of silent lost revenue.
Similar-item, complementary-item and personalised recommendation sets generated from real product relationships — never fabricating items or prices.
What it earns youHigher relevance per slot because every recommendation is checkable against the shelf, which is what makes merchandisers trust it.
Retrieval-augmented generation for merchandising copy and shopper answers, drawing only on your product data.
What it earns youAI-generated content that cites the catalogue it came from — no hallucinated specifications, no discontinued products in an answer.
Ongoing product-content audits across channels: titles, descriptions, attributes, media completeness, pricing consistency and listing-rule compliance.
What it earns youCatalogue chaos gets caught before customers or search engines see it, and fixes ship as governed corrections rather than spreadsheet archaeology.
Every action — human or AI — logged per tenant with its evidence, actor, timestamp and outcome, replayable after the fact.
What it earns youIncident reviews take minutes, compliance evidence assembles itself, and “who changed this price?” has a one-click answer.
Brand groups, agencies and institutions run isolated workspaces on shared infrastructure — data, configuration and access never cross tenant boundaries.
What it earns youOne platform economics with per-tenant safety: a group of brands or client stores shares costs without sharing anything else.
Budgets, rate limits and usage telemetry on AI services per tenant and per workflow.
What it earns youAutomation scales without invoice anxiety — you see the cost of every workflow and can cap it.
The platform runs on serverless AWS infrastructure with OpenNext delivery behind a global CloudFront edge.
What it earns youCosts track actual usage instead of idle servers, and traffic spikes — launch days, seasonal peaks — scale without capacity planning.
Primary region ap-southeast-2 (Sydney) with an Australian-operated environment for app hosting, CDN, DNS and automation.
What it earns youLocal data residency and low latency for AU merchants, with the full global edge for overseas buyers.
One operator console for every lane — commerce, shelf checking, stack health — across one store or dozens of tenants.
What it earns youA single operator can run a fleet: monitor agent activity, approve queued actions and drill into any tenant without switching tools.
Pre-built connectors for Shopify, WooCommerce and BigCommerce, plus a clean API layer for headless storefronts and back-office systems.
What it earns youOnboarding in days rather than a bespoke integration project, and no screen-scraping fragile admin UIs.
14
capabilities across orchestration, discovery, assurance and platform groups
3
native platform connectors: Shopify, WooCommerce, BigCommerce
100%
of high-risk actions gated behind human approval
1
product-data spine shared by every feature
Nobody switches on fourteen capabilities on day one, and you should distrust anyone who proposes it. The pattern that works: pick the workflow with the loudest pain — usually catalogue sync or content quality — enable it with conservative approval thresholds, measure for a fortnight, then widen the automation and add the next feature. Because every feature shares the spine, step two is configuration, not integration. The ROI calculator helps you rank the order by expected value.
For teams with a security review in the loop, the governance pack documents the gates, isolation and audit model in the shape reviewers want, and pilots scope two workflows end-to-end so the review sees reality, not slideware.
Four groups: orchestration (governed catalogue sync, approval gates, support drafting, workflow builder), discovery (semantic search, recommendations, RAG merchandising), assurance (ShelfCheck audits, audit trail, tenant isolation, cost guardrails) and platform (serverless AWS core, Australian residency, multi-tenant Command Centre, integration fabric).
Catalogue sync, approval gates, the audit trail, AI search and standard recommendations ship in every tier — governance is never an upsell. ShelfCheck continuous audits and support drafting arrive with the higher tiers; see the pricing page for the exact ladder.
Yes, and that is the recommended rollout: start with the workflow that hurts most, prove it governed, then enable the next. Every feature reads the same product-data spine, so each addition gets cheaper instead of adding another integration.
Tenant isolation in the core, least-privilege access, encryption in transit and at rest, WAF at the edge, and human approval gates on anything high-risk. The full model is on the security page; the audit trail documents every action either way.
Book a 25-minute demo and we will run the workflow you care about — sync, search, audits or support — on your real data, governed end to end.